Feature · Ownership filters
Find women-, Black- and veteran-owned businesses in any US city.
Filter Google Maps business listings by the ownership attributes owners add to their own profiles: women-, Black-, Latino-, Asian-, veteran-, LGBTQ+-, Indigenous- or disabled-owned.
Legend
The eight ownership filters.
Ownership tags come from the "From the business" attributes that owners add to their own Google Business Profile, such as "Identifies as women-owned." Outpost Leads never guesses or infers ownership.
If a business hasn't added an attribute, it won't show up under that filter. That keeps the results honest, and it means coverage depends on owners choosing to share it.
Legend · ownership filters
- Women-owned
- Black-owned
- Latino-owned
- Asian-owned
- Veteran-owned
- LGBTQ+-owned
- Indigenous-owned
- Disabled-owned
Choose one or several ownership types for each search.
How it works
Choose one ownership type, or several.
Check the ownership types you want on the search form, along with a city, state and category. Results show each business's ownership tags next to its rating and verified status.
- Combine ownership filters with the Google profile status filter
- Works across all 40 business categories
- Save the search to open full details for every business in it
Questions
How do you know who owns a business?
From the business itself. Owners can add attributes such as "Identifies as veteran-owned" to their Google Business Profile, and Outpost Leads filters on those attributes. Nothing is inferred from names, photos or anything else.
Are ownership tags the same as certification?
No. Google ownership attributes are self-reported by the business. They are not the same as MBE, WBE, VOSB or other certifications. If your program requires certification, use Outpost Leads to build the list, then confirm certification with the certifying body.
Why are some businesses missing?
Only businesses whose owners have added an ownership attribute to their Google profile appear under that filter. Many owners haven't, so results show businesses that chose to identify, not every business that would qualify.
More features
Search your city by ownership.
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